Acting as a Marketing Manager and Social Advisor I worked on the social launch strategy and campaign for TEOTFW Season 2.
I worked closely with the in house Netflix teams to develop a social strategy that would embrace the themes of, and build excitement for Season 2, engaging the fan base from Season 1.
It was important to make a social presence that centred the two key Season 1 characters that the fans loved, whilst leaving space to introduce and build affinities with the new characters from the second season.
We also wanted to make a space that would be an archive, or gallery, of the beautiful details that make TEOTFW so rich. I found Uk based artist Jordan Bolton and commissioned him to make two pieces – one celebrating the costumes, and one celebrating the props form both seasons 1 & 2.
