Rimmel -The Only One, Matte


To celebrate and promote the launch of Rimmel’s The Only One, Matte lipstick line, I worked with a team to make the world’s first ‘lip library.’

Celebrating and featuring different skin tones and lip shapes, we made an online resource for people to find the perfect shade for them, depending on their skin tone and the shape of their lips.

This project required three full shoot days, with 10 models, each shooting stills and motion, which I organised and managed ont he ground, keeping to time and budget. From this I oversaw the creation of social and digital assets for Rimmel UK and global.

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