I worked as a Project Manager for the launch of the new Super Gel range from Rimmel – a gel style nail varnish that could be applied at home. I worked on creating assets and a content plan and strategy for social, as well as assets for the Global Rimmel website, and localization for local sites.
We helped to develop ‘personalities’ for each colour and to create a suits of assets that explored those traits, and encouraged the consumers to share their nail selfies and align with the shade’s ‘personalities’.
