Sending Gemma Collins to Litchfield
To promote season 6 of Orange is the New Black in the UK market, we sent Gemma Collins to Litchfield to spend the day with the cast.
My role was the management of all logistics – managing everything from booking Gemma, to negotiating and dealing with contracts and NDA’s, and organising transportation.
I worked with the OITNB costume designers to work up Gemma’s bespoke prison jumpsuit (complete with GC diamonté back), sourced a Gemma Collins face toasted sandwich maker, and oversaw the team who wrote and developed the script.
The pieces picked up a lot of UK press and built buzz and awareness around the penultimate season of the show.