Netflix – Gemma Collins x Orange Is The New Black

Sending Gemma Collins to Litchfield

To promote season 6 of Orange is the New Black in the UK market, we sent Gemma Collins to Litchfield to spend the day with the cast.

My role was the management of all logistics – managing everything from booking Gemma, to negotiating and dealing with contracts and NDA’s, and organising transportation.

I worked with the OITNB costume designers to work up Gemma’s bespoke prison jumpsuit (complete with GC diamonté back), sourced a Gemma Collins face toasted sandwich maker, and oversaw the team who wrote and developed the script.

The pieces picked up a lot of UK press and built buzz and awareness around the penultimate season of the show.

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