Netflix – The End of the F***ing World

Acting as a Marketing Manager and Social Advisor I worked on the social launch strategy and campaign for TEOTFW Season 2.

I worked closely with the in house Netflix teams to develop a social strategy that would embrace the themes of, and build excitement for Season 2, engaging the fan base from Season 1.

It was important to make a social presence that centred the two key Season 1 characters that the fans loved, whilst leaving space to introduce and build affinities with the new characters from the second season.

We also wanted to make a space that would be an archive, or gallery, of the beautiful details that make TEOTFW so rich. I found Uk based artist Jordan Bolton and commissioned him to make two pieces – one celebrating the costumes, and one celebrating the props form both seasons 1 & 2.

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